The Future of Advertising Is Human
Guest blog by Penny Lee Taylor-Brown – The Plot Department – Nineteen years in advertising and media, and a Masters in Artificial Intelligence finished not long ago, led me to build a studio around the least technologically impressive thing I could think of. People talking to each other. I’m not anti-AI. I use it daily […]
“Talk the talk, walk the walk.”
Guest blog by Get Carter Productions – It’s a phrase we often hear used to describe the difference between simply saying the right thing and actually putting those words into action. At Get Carter Productions, we’re proud to be a team that does both. At HARK Live 2026, we shared our thoughts on why digital […]
Know Before You Grow: Why Audience Strategy Comes First in Podcasting
Before you brief your team or commit budget to a new podcast, there’s an important question to answer first: who are you actually making this for? And while you’re at it, what do you actually want a podcast to achieve? They sound obvious but most people skip this part and go straight to the more […]
Get Carter Productions – A man with a bag walks into a bar…
It’s your typical English boozer – pseudo-European lagers, badly placed pool table, and a selection of fairly sociable regulars. The man in question has some information he considers important and interesting, so he takes from his bag a large bronze gong. He proceeds to bang the gong three times before declaring “Gilette. The best a […]