Know Before You Grow: Why Audience Strategy Comes First in Podcasting
Before you brief your team or commit budget to a new podcast, there’s an important question to answer first: who are you actually making this for? And while you’re at it, what do you actually want a podcast to achieve? They sound obvious but most people skip this part and go straight to the more […]
Get Carter Productions – A man with a bag walks into a bar…
It’s your typical English boozer – pseudo-European lagers, badly placed pool table, and a selection of fairly sociable regulars. The man in question has some information he considers important and interesting, so he takes from his bag a large bronze gong. He proceeds to bang the gong three times before declaring “Gilette. The best a […]